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ABOUT PEIYI

I am a product and customer experience strategist with a background in UX and service design. I have over seven years experience shaping 0→1 and platform-scale digital experiences across AI, commerce and connected products for global audiences.

Currently a Senior Product Experience Designer at JLR, I lead experience strategy for connectivity and ADAS services and facilitate go-to-market initiatives. I take pride in identifying latent customer needs and delivering solutions that drive product adoption and subscription growth.

My Expertise

• Product Experience Strategy

• Customer Research & VoC Insights

• Customer Lifecycle Optimisation & Journey Orchestration

• Design Management

What I’m Looking For

Product management and growth roles where I can combine customer insight, product thinking, and commercial strategy to build impactful digital experiences.

hello@peiyicho.com / LinkedIn / Currently based in Reading, UK